• GCIT Professional Advising Activity Series 3: Keeping an Eye on the “New" News Professionalism in the Dynamic and Ever-changing Digital World

Dmitri Bruyas (龔向華), current head of TVBS’s English news team in Taiwan, shared his years of working in the English news media with GCIT students on November 14. This event is part of the program's professional advising activity series, and Bruyas is one of the many professional advisors here at GCIT. In addition to working at TVBS, Bruyas has worked in print media, magazine editing, and more.

Bruyas spoke in great detail about the ins and outs of the media industry in Taiwan. One key point that he highlighted was how dynamic and ever-changing the media industry is. Having worked in media for many years, he saw first-hand the rapid changes that have been happening in the field in recent years. Bruyas explained that, with the advent of digital media and innovative new technologies, media that once planned out articles very carefully and printed them day by day is a thing of the past. In a digital world where media can be published in the blink of an eye by anyone with a cell phone, new ways of earning revenue, and rampant dis/misinformation, traditional media has its work cut out for it.

Bruyas also shared valuable information with the students about what it is like to work in the media industry. He gave them a behind-the-scenes look at how a story goes from the drawing board to the final product. He used the analogy of a “bento box” to great effect to show how any medium, be it print media, video clips, magazines, or books is all constructed with the same underlying skills. Even with a finished product, without views, a product is a waste of time and money in the media industry. Bruyas explained that to be successful in media in the digital news era, a media company has to get eyes on its content. This can be done first and foremost by being creative and innovative, but other important factors are having digital media distribution knowledge, leveraging social media, finding a niche, knowing your target audience, and making stories simple and easy to digest.

As many of GCIT’s students plan to work or take an internship in media in the future, Bruyas advised students in the final interaction session on what he looks for in an intern and how to land a job. For anyone who wants to know more about this topic, in particular, all are welcome to attend Bruyas’ resumé-building workshop shortly here at GCIT.

Article credit: Charles Cook

Photo credit: Raksina Pongdumbun